One of the main things I took away from this module was the importance of good UX writing. Previously it was an aspect of the industry that I was not extremely familiar with and didn’t put as much thought into as other parts of my work, but the AV dashboard and SDG projects especially made me consider it more deeply, for example in the SDG project I had to consider the younger age of my audience and the vocabulary they would understand, which led to a greater necessity to spend more time considering its UX writing. As for the AV dashboard, it required many button based interactions, leading to a necessity of conveying the correct information of what the button is for, while saving the user’s time, so that they don’t have to think about what it does and instead know instinctively. This also interestingly tied in with accessible design, due to considering the cognitive level of the target audience, this time being children, but in other work, may be people with learning difficulties or people who have not had a full education, leading to a similar thought process of considering their vocabulary level. I also enjoyed learning about and trying new research methods, such as user pathways and site maps, which I used when creating my AV project. These two methods helped me immensely in this piece of work, ensuring that all the user’s needs were met and all necessary interactions and pages were accounted for, as well as more clearly defining the user’s possible needs through creating their typical story when using the product. This also paired well with the user personas, as both generated empathy towards what the user faces in their life which they need a solution for. I also enjoyed the challenge of designing for two new and innovative mediums of the car dashboard and smartwatch. The lack of space on the smartwatch was initially a challenge for me, as my first version of the design had a focus on text based information, but through iterations I improved the design to be much more visual and bolder for the user to see. I also began to use the entire screen to display visual information to make the fullest use of the limited space as possible, and in my opinion the finished product was a great improvement on the original, especially in terms of its usability, contrast and accessibility. The AV project was also interesting but for the fact that its scope of possibilities was so broad, from its large possible base of users to its conceptual future focused design thinking process. This made it more difficult to begin the project without a solid base of research and empathy for possible user needs. To overcome this I created various types of research artefacts such as competitor analysis, user personas, storyboards and job stories, which made it more easy to deal with user problems and also find inspiration from other products for what kind of information and interactions the dashboard would need to show.