Josef Müller Brockmann

Josef Müller Brockmann is one of the founders of the Swiss style of graphic design, a rigid style made from simple shapes and forms, taking influence from Bauhaus and Constructivist design. His work is focused on readability, using a grid form so that the viewer can easily navigate the information shown. The Swiss style was very dominant until the 1960s, until it was seen as restricting and inflexible, but in the 2000s it became popular again, due to its clearness to the viewer, simplicity and timelessness, Brockmann’s work still having the appearance of a modern piece of design.

His work often included musical themes, as he viewed music as a type of abstract art, and created posters for concerts and bands. He did not work for politicians, alcohol or cigarette companies, as he felt an ethical obligation not to create work that causes harm. He aimed for his designs to be universally understood, his design being almost like a language that could be understood by anyone due to its simplicity.

https://www.eguide.ch/de/designer/josef-mueller-brockmann/

Point

Reflect- To bounce back heat or light.

To think about something that happened in the past.

Multiply- To increase an amount ****exponentially.

Biology, reproduction of cells, the more cells there are the faster the species will grow.

Disperse- To distribute an object or material over a surface or area.

Scientific theory of entropy- over time the arrangement of objects becomes more random, until they no longer resemble a clear form.

Proximity- Distance in space or time.

Show relationships between objects through proximity.

Objects become disconnected through time as they become further away, joining different groups of objects.