Deliveroo is an efficient screen based online brand. The bright blue colour draws attention to the appropriate parts of the page, such as the navigation bar, location of the delivery, and arrival time. The layout is clean and uncluttered, which allows the user to easily find essential aspects such as order placement and the map. The ordering process is simple and quick due to the navigable layout of the app. The typography is also well chosen and considered, using bold type for essentials such as arrival time, and lighter, smaller text for unessential details.

https://corporate.deliveroo.co.uk/download_file/view_inline/25/

The logo mark is also simple and easily visible at small sizes, which allows it to fit perfectly as a marker for the location of the delivery. Again, this simplicity allows for easy print and replication even on a large scale, for the equipment and uniform of deliverers.

All these elements: the simple logo and icons, uncomplicated colour scheme, and stripped down layout; come together to create a greatly accessible app and service.