Colour

For this week, I completed some small exercises on Figma, creating colour palettes for digital content.

For the first of these, I used a neutral colour palette of beige and yellow colours, to fit with the muted tones of the image, but for the second, I added a blue-green and bright yellow, to make the call to action more visible, as they contrast, and the yellow is a vibrant and eye catching tone, which dominates the screen.

I also created these colour palettes using Figma, the first is a monochromatic colour scheme of red, using a darker tone for the important elements, and the second and third are analogous colour schemes. I find that these have a soft, unobtrusive appearance due to the similarity of all the colours included, but can still effectively draw the eye to certain parts of the frame due to varying degrees of light and dark, and proportions of colours, for example, in the third, the blue seems more prominent, as most of the frame is in various greens.

One of the topics covered in this week’s lecture which greatly interested me was the necessity to alter colour palettes for the colourblind. I will keep in mind the text and background colours in my design, so that it is not only readable for the colourblind, but also not straining to the eye.

I was also fascinated by the connotations of specific colours in global culture, for example, the prevalence of white as a pure colour, but sometimes it’s use for mourning, in contrast to the black of our culture. I find this highly interesting, as I may need to carefully choose the colours of my design based on the region of the world it is targeted towards.