This week, with my group I broke down Monzo’s tone of voice into its key points. Monzo seeks to empathise with its users, showing kindness when something goes wrong, and speaking with sincereness. They also use light hearted humour where applicable, which is never at their user’s or their expense, as they do not want the user to feel as if they are untrustworthy. It is also important to them not to confuse the user, so they avoid speaking to them about unnecessary details, unless the user specifically looks for them.
I also found it interesting how users read online, and how it differs from reading physical content.
Meetup is a social app which allows users to find and meet with groups and join events based on shared interests.
The user first sets location preferences and sets their interests, and based on that groups can be recommended to them. They may also manually search for groups. The app allows users to view more information about groups before joining, such as how many members it has and reviews.
Groups may set up events, and users can reserve spaces at these events within the app, and communicate with other users within their groups.
Some pain points users have discovered while using the app were difficulty to understand buttons, for example a plus button is used to join groups, and users have clicked the button to test what it does, and struggled to leave the group, as the same button cannot reverse their action. After onboarding, users also struggled to edit their interests within their profile.
https://uxdesign.cc/meetup-a-usability-case-study-e909c33f1e3e
Based on this study, I believe the user experience could be greatly improved, but the features of finding and joining groups and setting up events within a comprehensive app is an innovative and effective approach to digital social platforms.