This week I created my brand style tiles. I used this to establish the logo, wordmark, type and colour scheme of the brand. I included the logomark in the style of a splash screen, and also framed the wordmark in a large version of the logomark. I also created a version of the logo and wordmarks in inverted colour. The colour scheme uses primarily black and white, for an atmosphere of sleekness and stability, with secondary colours of green and red, for increases and decreases in balance, with tertiary colours for highlights. I also included a mockup of the bank cards, and examples of the body typeface, alegreya, using the brand’s values as body text.